I aimed for very masculine and strong package for Men's underwear package.
Previous ones were very general and "standard" for underwear package.
i wanted to give it a premium, yet, sporty look.
4 options were designed and made into full featured mock-ups in the end.
It was time of the year that CWA (Cold Weather Accessories) Sets were being developed.
Company wanted to update the old packages to new, so I came up with some idea.
I research and test a lot before going into design on the package construction and structure.
User friendly and durability are very important aspects when I brain storm for the new package.
This structure was for one of the socks package options.
I had an opportunity to design packages for Button down shirts.
I needed to create some options, so before I jump in, as always, I got some dummies made.
I explored and brain stormed further after setting up the structure.
I decided to go with darker color to emphasize the title and product more efficiently.
Finally, I liked the look and feel of the package, went ahead and made mock-ups of the package.
